Top 5 Fashion Games' Performance in Latin America for Q1 2021

The first quarter of 2021 has been an interesting period for fashion gaming apps in Latin America. Sensor Tower's data provides insights into the downloads, revenue, and active users for the top five fashion games across the unified platform of iOS and Android. Here's how they fared:

Project Makeover

Published by Magic Tavern, Inc., Project Makeover saw its downloads decrease from 1.1M in the first week of January to 350K by the end of March. The game's revenue peaked at around 118K USD in mid-January before settling nearer to 99K USD by the quarter's end. Weekly active users topped at 1.7M in mid-January, with a slight dip to 1.6M by March.

Covet Fashion: Dress Up Game

Crowdstar LLC's Covet Fashion: Dress Up Game began the quarter with revenues around 36K USD, experiencing a significant spike to 61K USD in mid-February, and then a downward trend to 23K USD. Downloads started at 28K and showed a gradual decline to 14K, while active users decreased from 143K to 106K.

Super Stylist Fashion Makeover

This title from CRAZY STYLE LTD had revenues starting at roughly 11K USD, dipping to 5.6K USD, and then slightly recovering to 6.3K USD by the end of March. Downloads showed a decrease from 190K to 163K. Active users saw a decline from 1.35M to 1.23M over the quarter.

Diamond Diaries Saga

King's Diamond Diaries Saga had modest revenue figures that hovered around 2K USD throughout the quarter, with downloads peaking at 1.3K in early March before falling to 70 by the quarter's end. Weekly active users saw a steady decline from 11K to 5.7K.

Toca Boca Jr Hair Salon 4

Published by Piknik, Toca Boca Jr Hair Salon 4 generated revenues that fluctuated, peaking at 2.5K USD in mid-February. Downloads saw an increase from 62K to 57K, while active users had a high of 179K at the beginning of the quarter, ending with 162K.

For more in-depth insights and data, Sensor Tower offers detailed analytics on app performance in various regions and across multiple platforms.